Endorsements

Speechwriting

SIMON really helped me get my message across when I was CEO of InterContinental Hotels. I valued his creativity, patience and support, and the clear but humorous way he delivered advice.

Richard Solomons, CEO, InterContinental Hotels

Simon has a gift for teasing out stories and weaving them into compelling speeches that resonate with audiences while capturing your authentic voice. He’s an inspiring coach, brimming with ideas and energy.

Alison Lomax, Managing Director of YouTube

Simon’s great fun to work with: incredibly creative and super fast, with an amazing ability to quickly turn rough ideas into fantastic speeches

Jamie Laing, Founder of ‘Candy Kittens’, Radio 1 DJ and Reality TV star.

Simon’s energy, vitality and sheer joie-de-vivre make him a great speechwriter. He has the rare ability to encapsulate in a speech all the central issues in an interesting and entertaining way.

Rt Hon Alan Johnson

Simon understood the brief instantly and produced a speech that was incredible – pure perfection. I lost count how many people said they cried during it. Most importantly, my mother said it was the proudest day of her life. Thank you so much.

Lorne Balfe, Movie composer (Mission Impossible, Beverly Hills Cop, Terminator)

Simon is terrific and great fun to work with.  He’s wonderful at working at short notice and can always be relied upon to quickly come up with a great theme for a speech, a clear structure and even a fairly good opening gag…

Sir Peter Lampl, Philanthropist, author, founder of the Sutton Trust

Simon’s a great speechwriter. He has a rare talent for really understanding what you want to say and helping you say it better.

Rt Hon Patricia Hewitt 

Simon is the perfectionist as speechwriter: not only a flair for the word and phrase, but also thorough research and an attention to detail and accuracy which comes from his past life as a senior ministerial adviser.

Lord Adonis

Courses

Best course I have ever been on! Impressive, motivating and inspiring. I still use Simon’s super practical techniques every day.

Laurian Hubbard, Chief Events Officer, 10 Downing Street

Simon’s brilliant coaching was crucial to me landing my first job in speechwriting and making it a success. I use the techniques he teaches every time I sit down to write.

Lech Mintowt-Czyz, Senior Speechwriter, Shell

Very informative, great pace, extremely engaging.

Mada Haddadin, Speechwriter to Queen Rania of Jordan

This training changed my life, equipping me to write speeches at the highest level, enabling me to work with focus and diplomacy and ensuring that I never write anything (even a testimonial) without using the rule of three.

Stewart Price, Chief Speechwriter, Saudi Aramco

Enlightening and entertaining. This course kickstarted my career in speechwriting.

David Tinline, Speechwriter to the Prime Minister, 10 Downing Street

Excellent communication is critical up, down and across a diverse organisation like ours. Simon brought evidence and experience in a succession of highly engaging sessions to help my staff learn how to communicate well.

Peter Wanless, former CEO, NSPCC

If you need people to care as much as you care, to be moved as much as you are moved and to give as much as you give, attend Simon’s course.

Adrienne Kelbie, Chief Executive, Office for Nuclear Regulation.

Simon is extremely charismatic and will really challenge your thinking. One of the most enjoyable, practical and extremely informative courses I’ve ever attended.

Paul Pomroy, CEO, Warner Leisure Hotels.

Speechwriting

Your heart’s pounding. Your mind’s racing. What to say? How to say it?

A speech has a unique power to reduce even the world’s greatest leaders to gibbering wrecks. But this reaction is actually quite rational. Speeches can often be make-or-break. A great speech can change everything – successfully launching a product, an idea, or shifting how people think, feel and act. But equally a bad speech can cost everything. A single misjudged word, ill-judged gesture or careless joke can have calamitous consequences.  Don’t believe me? Ask Gerald Ratner.
bespoke-speeches-2025-speechwriting-lady-giving-speech

No one understands speeches better than we do. We live, breathe, and dream speeches. Bespoke’s founder, Simon Lancaster has not just written the number 1 book on speechwriting (Speechwriting: The Expert Guide), he also gave the number 1 TEDx talk on speechwriting (TEDx Verona – Speak Like A Leader) and has also been repeatedly voted the world’s number 1 Global Guru on speechwriting.

We would love to help with your speech. Let us spend a day with you one-to-one: in person or online.

We’ll help you focus on your audience, your message and your objectives. We’ll help you develop a unique theme, a simple structure and powerful hooks. We’ll help discover new stories, soundbites, statistics.

We’re fast, focused and fun. By the end of the day, our promise is that you’ll have a draft speech in your hands that you love. So what are you waiting for? Don’t delay, call today.

Courses

Shhh… Did you know there’s a secret language of leadership?

A secret language that’s determined who’s made it to the top in politics, business and society since the dawn of time? Bespoke’s founder, Simon Lancaster, has mixed ancient rhetoric and the latest neuroscience to create the ultimate guide to the language of leadership and he wants to share it with you.

On our training courses, you’ll discover how to speak and write like a leader.

We’ll reveal a treasure trove of techniques you can instantly use to inspire, influence and energise anyone, anywhere, anytime. From the magic of metaphor to the science of story and the structure of a soundbite, you’ll never think about communication the same again.

Speak the Language of Leadership

We provide bespoke training in The Language of Leadership, Crisis Communication and The Science of Storytelling for some of the world’s biggest companies, including Amazon, American Express and Aramco – and that’s just the companies beginning with A. Our endorsements and evaluation scores are through the roof. Give us the chance to show you what we can do.

2026 Course Dates

6 March – Creative Speechwriting Course

13 March – Virtual Creative Speechwriting Course

18-20 March – Advanced Speechwriting Course

25 September – Creative Speechwriting Course

We offer a one-day Creative Speechwriting Course or a 3-day Advanced Speechwriting Course

We’ll walk you through the principles of speechwriting, a range of practical techniques and the whole process of putting together a speech, from first draft to final delivery. With small groups, an extremely exclusive central London location and the best speechwriting trainers in the business, people travel from every continent to experience our courses. People who attend our courses are also entitled to join our exclusive speechwriter networking evenings.

Can't make it in person?

We offer a virtual one day Creative Speechwriting course to replicate the experience of our renowned courses for those who can’t make it to London. We guarantee a highly personalised, highly practical, high energy day. Our next online course is on 13th March 2026. 

Recruitment

We’ve written speeches for some of the world’s top speakers, as well as training many of the world’s top speechwriters. This has given us a unique insight into what leaders need and speechwriters can deliver – insight that we would love to share with you to help you recruit your next speechwriter.

Over the last few years, we’ve placed speechwriters with some of the world’s biggest businesses. Our unique knowledge of the quirks and curiosities of the speechwriting sector gives us unparalleled success in matchmaking speakers and speechwriters. The best measure of our success is that every single speechwriter we have placed has still been in post three years after starting. That’s because they love their speaker and their speaker loves them.

Our black book is second to none. We’re so confident we’ll find you a speechwriter you love, we work on a ‘no-find, no fee’ basis. So give us a call now to talk about your needs. We would love to help you find the speechwriter of your dreams.

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