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bespokespeeches-logo-2025-simon-lancaster

Speechwriting

Courses

Recruitment

About us

Simon Lancaster is one of the world’s top speechwriters. He first became a speechwriter in the late 1990s, working for members of Tony Blair’s Cabinet and has since gone on to write speeches for the CEOs of some of the biggest companies in the world, including Unilever, HSBC and Intercontinental Hotels Group. He is the author of four best-selling books on communication including the award winning ‘Winning Minds: Secrets from the Language of Leadership’. He is an executive fellow of Henley Business School, a guest lecturer on Creative Writing at Cambridge University and a three times TEDx talker. His ‘Speak Like a Leader’ TEDx talk has been watched more than 4 million times and he often appears on BBC, Sky and LBC. He has been repeatedly voted one of the top 30 Global Gurus on Communication.

Speechwriting

Your heart’s pounding. Your mind’s racing. What to say? How to say it?

A speech has a unique power to reduce even the world’s greatest leaders to gibbering wrecks. But this reaction is actually quite rational. Speeches can often be make-or-break. A great speech can change everything – successfully launching a product, an idea, or shifting how people think, feel and act. But equally a bad speech can cost everything. A single misjudged word, ill-judged gesture or careless joke can have calamitous consequences.  Don’t believe me? Ask Gerald Ratner.
Work with us
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No one understands speeches better than we do. We live, breathe, and dream speeches. Bespoke’s founder, Simon Lancaster has not just written the number 1 book on speechwriting (Speechwriting: The Expert Guide), he also gave the number 1 TEDx talk on speechwriting (TEDx Verona – Speak Like A Leader) and has also been repeatedly voted the world’s number 1 Global Guru on speechwriting.

We would love to help with your speech. Let us spend a day with you one-to-one: in person or online.

We’ll help you focus on your audience, your message and your objectives. We’ll help you develop a unique theme, a simple structure and powerful hooks. We’ll help discover new stories, soundbites, statistics.

We’re fast, focused and fun. By the end of the day, our promise is that you’ll have a draft speech in your hands that you love. So what are you waiting for? Don’t delay, call today.

Courses

Shhh… Did you know there’s a secret language of leadership?

A secret language that’s determined who’s made it to the top in politics, business and society since the dawn of time? Bespoke’s founder, Simon Lancaster, has mixed ancient rhetoric and the latest neuroscience to create the ultimate guide to the language of leadership and he wants to share it with you.

On our training courses, you’ll discover how to speak and write like a leader.

We’ll reveal a treasure trove of techniques you can instantly use to inspire, influence and energise anyone, anywhere, anytime. From the magic of metaphor to the science of story and the structure of a soundbite, you’ll never think about communication the same again.

Speak the Language of Leadership

We provide bespoke training in The Language of Leadership, Crisis Communication and The Science of Storytelling for some of the world’s biggest companies, including Amazon, American Express and Aramco – and that’s just the companies beginning with A. Our endorsements and evaluation scores are through the roof. Give us the chance to show you what we can do.

2026 Course Dates

6 March – Creative Speechwriting Course

13 March – Virtual Creative Speechwriting Course

18-20 March – Advanced Speechwriting Course

25 September – Creative Speechwriting Course

Book Now

We offer a one-day Creative Speechwriting Course or a 3-day Advanced Speechwriting Course

We’ll walk you through the principles of speechwriting, a range of practical techniques and the whole process of putting together a speech, from first draft to final delivery. With small groups, an extremely exclusive central London location and the best speechwriting trainers in the business, people travel from every continent to experience our courses. People who attend our courses are also entitled to join our exclusive speechwriter networking evenings.

Speeches Course Brochure

Can't make it in person?

We offer a virtual one day Creative Speechwriting course to replicate the experience of our renowned courses for those who can’t make it to London. We guarantee a highly personalised, highly practical, high energy day. Our next online course is on 13th March 2026. 

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Recruitment

We’ve written speeches for some of the world’s top speakers, as well as training many of the world’s top speechwriters. This has given us a unique insight into what leaders need and speechwriters can deliver – insight that we would love to share with you to help you recruit your next speechwriter.

Over the last few years, we’ve placed speechwriters with some of the world’s biggest businesses. Our unique knowledge of the quirks and curiosities of the speechwriting sector gives us unparalleled success in matchmaking speakers and speechwriters. The best measure of our success is that every single speechwriter we have placed has still been in post three years after starting. That’s because they love their speaker and their speaker loves them.

Our black book is second to none. We’re so confident we’ll find you a speechwriter you love, we work on a ‘no-find, no fee’ basis. So give us a call now to talk about your needs. We would love to help you find the speechwriter of your dreams.

Get In Touch